About Us
helping people reach their apex since 2025
From beginners to athletes, we empower you to push past limits and become your best self.
Our Story
Apex Sports & Fitness was founded in 2025 by longtime friends and fitness enthusiasts, Chris Benemio and Joey Gray, in Tampa, Florida. What started as a shared passion for training quickly grew into a vision: to create a brand that helps people push past limits, stay accountable, and become the strongest version of themselves.
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From early morning workouts to late-night planning sessions, Apex was built on the belief that fitness is more than just physical—it’s about mindset, discipline, and the pursuit of excellence. We wanted to create a place where anyone, from beginners to elite athletes, could find the tools, support, and motivation to reach their true potential.
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Today, Apex Sports & Fitness is more than a brand—it’s a community. A movement dedicated to helping people unleash their inner predator and climb to the peak of their performance. This is just the beginning of our story, and we invite you to make it part of yours.
