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Privacy Policy

Effective Date: August 6, 2026
Last Updated: August 6, 2026

Apex Sports & Fitness LLC (“Apex,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit www.apexsport.fit, purchase our products, download training programs, contact us, subscribe to communications, participate in coaching or fitness services, or otherwise interact with Apex.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through:

  • The Apex Sports & Fitness website

  • Online purchases and order fulfillment

  • Digital workout and nutrition programs

  • Coaching, personal training, and consultation inquiries

  • Contact, registration, assessment, and subscription forms

  • Email, text, and social media communications

  • Promotions, surveys, giveaways, reviews, and testimonials

  • Any Apex mobile application, membership platform, or online account that links to this Privacy Policy

This Privacy Policy does not apply to third-party websites, platforms, or services that maintain their own privacy policies.

2. Information We Collect

The information we collect depends on how you interact with Apex.

Information You Provide Directly

We may collect information that you voluntarily provide, including:

  • Name

  • Email address

  • Telephone number

  • Billing and shipping address

  • Account login information

  • Products or programs purchased

  • Order, transaction, and customer-service information

  • Fitness goals, training history, experience level, and preferences

  • Dietary or supplement preferences

  • Information concerning injuries, physical limitations, or health considerations that you choose to provide for training purposes

  • Messages, questions, reviews, testimonials, survey responses, or other communications

  • Marketing and communication preferences

  • Photographs, videos, progress information, or other content submitted with your permission

Please do not submit highly sensitive medical, financial, or identifying information unless it is specifically requested and reasonably necessary for the service being provided.

Payment Information

Payments may be processed by Wix Payments, credit-card processors, PayPal, or other third-party payment providers.

Apex generally does not receive or store your complete payment-card number. Payment providers may collect and process your financial information under their own privacy policies and security practices.

We may receive limited transaction details, such as your name, billing address, payment status, transaction amount, and the last digits of your payment method.

Information Collected Automatically

When you access our website, certain information may be collected automatically, including:

  • Internet Protocol address

  • Browser and device type

  • Operating system

  • Approximate location based on your IP address

  • Date and time of access

  • Pages viewed

  • Links clicked

  • Products viewed or added to a cart

  • Referring website or source

  • Session activity and website interactions

  • Cookie identifiers and similar technical information

This information helps us operate the website, understand how visitors use it, maintain security, and improve the customer experience.

Information From Third Parties

We may receive information from third parties such as:

  • Website hosting and e-commerce providers

  • Payment processors

  • Shipping and fulfillment providers

  • Analytics providers

  • Advertising and social media platforms

  • Email and text-message service providers

  • Referral partners

  • Fitness, membership, or scheduling platforms

  • Fraud-prevention and security providers

When you interact with Apex through a third-party platform, that platform may collect information under its own privacy policy.

3. How We Use Personal Information

We may use personal information to:

  • Operate, maintain, and improve our website

  • Create and manage customer or membership accounts

  • Process payments, purchases, returns, and refunds

  • Deliver apparel, supplements, equipment, and other physical products

  • Provide digital workout, fitness, or nutrition programs

  • Respond to questions and customer-service requests

  • Review coaching and personal-training inquiries

  • Personalize training recommendations and customer experiences

  • Schedule consultations, sessions, or appointments

  • Communicate about orders, programs, accounts, and services

  • Send promotional emails, product announcements, and special offers

  • Request reviews, feedback, or testimonials

  • Analyze website performance and customer engagement

  • Detect fraud, misuse, unauthorized access, or security threats

  • Maintain business, financial, and transaction records

  • Enforce our policies, terms, and agreements

  • Comply with legal, tax, accounting, and regulatory obligations

  • Protect the rights, safety, property, and security of Apex, our customers, and others

We may use information for another purpose when you direct us to do so or provide your consent.

4. Cookies and Similar Technologies

Our website and service providers may use cookies, pixels, tags, local storage, software development kits, and similar technologies.

These technologies may be used to:

  • Keep the website functioning properly

  • Remember account or shopping-cart selections

  • Save visitor preferences

  • Understand website traffic and usage

  • Measure marketing performance

  • Prevent fraud and maintain security

  • Personalize content or advertisements

  • Determine how visitors arrived at our website

Some cookies are essential for the website to function. Others may be used for analytics, personalization, or advertising.

You may be able to manage nonessential cookies through our website’s cookie-consent tool or through your browser settings. Blocking cookies may cause some website features, including account, checkout, and shopping-cart functions, to operate incorrectly.

Where required by applicable law, we will request consent before placing certain nonessential cookies.

5. Analytics and Advertising

We may use analytics or advertising services such as those provided by Wix, Google, Meta, or similar companies.

These providers may collect information about your browser, device, website activity, advertisements viewed, and interactions across websites or services. They may use cookies or similar technologies to measure performance or provide targeted advertising.

We do not sell personal information in exchange for money. However, certain disclosures involving advertising cookies or cross-context behavioral advertising may be considered a “sale,” “sharing,” or “targeted advertising” under some state privacy laws.

Where applicable, you may request to opt out of these activities through our cookie-preference tool, a “Do Not Sell or Share My Personal Information” link, a recognized browser-based opt-out signal, or by contacting us.

6. How We Disclose Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may provide information to companies that perform services on our behalf, including:

  • Website hosting and e-commerce services

  • Payment processing

  • Order fulfillment and shipping

  • Email and text-message delivery

  • Customer relationship management

  • Scheduling and membership management

  • Website analytics

  • Advertising and marketing

  • Cloud storage and data hosting

  • Information technology and cybersecurity

  • Accounting, tax, insurance, and legal services

These providers are permitted to use information as necessary to perform services for Apex and as otherwise allowed by their agreements and applicable law.

Business and Training Partners

Information may be disclosed to an Apex coach, trainer, contractor, facility, or business partner when reasonably necessary to provide a requested service.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with a law, regulation, subpoena, court order, or government request

  • Investigate fraud, misuse, or illegal activity

  • Enforce our terms, policies, or agreements

  • Protect the safety, rights, and property of Apex, our customers, or others

  • Establish, exercise, or defend legal claims

Business Transactions

Personal information may be disclosed or transferred as part of a merger, acquisition, financing, reorganization, asset sale, business transition, bankruptcy, or similar corporate transaction.

With Your Direction or Consent

We may disclose information when you authorize or direct us to do so.

For example, we will obtain permission before using identifiable progress photographs or testimonials for public promotional purposes unless their use is otherwise authorized by an agreement with you.

7. Email and Marketing Communications

You may receive promotional emails from Apex when you subscribe, create an account, make a purchase, or otherwise consent to receive communications.

You may unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting us.

Even after opting out of promotional communications, we may continue sending non-promotional messages concerning:

  • Active orders

  • Payment or account issues

  • Purchased programs

  • Scheduled services

  • Customer-support requests

  • Safety or security matters

  • Changes to our terms or policies

Message and data rates may apply to text-message communications. Consent to receive marketing texts is not a condition of purchasing goods or services.

8. Fitness and Health-Related Information

Certain Apex services may involve information about your fitness goals, training history, physical limitations, injuries, nutrition, or general wellness.

We use this information to evaluate service requests, personalize training, communicate relevant considerations to trainers, and provide the services you request.

Apex is a fitness and performance company and does not provide medical diagnosis or treatment. Information submitted to Apex should not be considered a substitute for advice from a qualified healthcare provider.

Do not use a public contact form to submit detailed medical records, government identification numbers, insurance information, or other highly sensitive information.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide the products or services you requested

  • Maintain your account

  • Complete and document transactions

  • Respond to customer-service requests

  • Meet tax, accounting, legal, and regulatory requirements

  • Resolve disputes

  • Prevent fraud and maintain security

  • Enforce our agreements

Retention periods vary depending on the type of information, the reason it was collected, and applicable legal requirements.

When information is no longer reasonably needed, we may delete, anonymize, or securely dispose of it.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include access controls, authentication measures, secure hosting, payment-provider protections, software updates, and limited access to customer information.

No website, electronic transmission, storage system, or security process is completely secure. We therefore cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account or personal information has been compromised.

11. Your Choices and Privacy Rights

Depending on where you live and subject to applicable legal exceptions, you may have the right to:

  • Confirm whether we process your personal information

  • Request access to personal information we maintain about you

  • Request correction of inaccurate personal information

  • Request deletion of personal information

  • Obtain a portable copy of certain information

  • Opt out of targeted advertising

  • Opt out of the sale or sharing of personal information

  • Limit certain uses of sensitive personal information

  • Withdraw consent where processing is based on consent

  • Appeal a decision concerning a privacy request

  • Receive equal service and pricing without unlawful discrimination for exercising a privacy right

To submit a request, contact us at:

Email: apexsportsfit@gmail.com
Subject line: Privacy Request

Please include your name, the email address associated with your account or transaction, your state or country of residence, and a description of your request.

We may need to verify your identity before completing a request. Verification may require confirming information already maintained in our records. We will use information submitted for verification only to evaluate and process the request.

We may deny or limit a request when permitted by law, including when we cannot reasonably verify your identity, when an exception applies, or when retaining the information is legally required.

You may use an authorized agent to submit a request where permitted by law. We may require proof that the agent is authorized to act on your behalf.

12. Browser-Based Opt-Out Signals

Where required by applicable law and supported by our website technology, we will process recognized browser-based opt-out signals, such as Global Privacy Control, as a request to opt out of the sale or sharing of personal information or targeted advertising for the browser or device sending the signal.

You may need to submit the request again when using another browser, device, or account.

13. Children’s Privacy

Our website and general online services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without legally required parental consent.

Youth training or athletic services may be available through separate registration processes completed by a parent or legal guardian.

If you believe a child under 13 has submitted personal information to us without appropriate authorization, contact us so that we can investigate and take appropriate action.

14. Third-Party Websites and Social Media

Our website may contain links to Instagram, Facebook, payment services, delivery services, fitness platforms, or other third-party websites.

We do not control the privacy, security, or content practices of third parties. Your interactions with those services are governed by their respective privacy policies and terms.

The presence of a third-party link does not mean Apex is responsible for that party’s privacy practices.

15. International Visitors

Apex is based in the United States. If you access our website from another country, your information may be transferred to, processed in, and stored in the United States or other locations where our service providers operate.

Privacy and data-protection laws in those locations may differ from the laws in your country.

Where required, we will take appropriate measures concerning international transfers and applicable privacy rights.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, website technology, business practices, or legal obligations.

When we update the policy, we will revise the “Last Updated” date at the top of this page. Material changes may also be communicated through the website, by email, or through another appropriate method.

Your continued use of the website after an updated Privacy Policy becomes effective constitutes acknowledgment of the revised policy.

17. Contact Us

Questions, concerns, or privacy requests may be directed to:

Apex Sports & Fitness LLC
Tampa, Florida
Email: apexsportsfit@gmail.com
Website: www.apexsport.fit

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